Ad writers pack their product descriptions with emotion-loaded words designed to make people feel a certain way about a product (rather than think objectively about the product). For example, these words were used in a short bathrobe ad: luxuriously heavy, incredibly absorbent, classic wrap style, unique touch of elegance, embellished with delicate quilting.
The underlined words give the reader and prospective buyer nothing that can be counted on. They represent opinions, not facts.
Read an advertisement with your child and point out the emotion-packed words. Then give your child a chance to do the same. The exercise will make your child a more thoughtful, critical reader- not only of ads, but of all kinds of materials.